Kass directs the growth and development of We.’s APAC region, including the agency’s business and operations in China with We. Red Bridge. He also leads We.’s global partner and affiliate agency program and oversees We. company Codeword, based in the U.S.
Kass previously worked at leading global agencies including Wunderman, FCB, DDB and TBWA Chiat/Day before joining We. in 2015. For clients in more than 40 countries, he’s led teams that have earned Cannes Lions, Effies, ADDYs, Webbys, DMAs, and PRWeek and PRovoke Awards.
Kass is a board member and mentor for The LAGRANT Foundation, promoting greater racial diversity and career opportunities in the PR and communications industry. He was previously a board member for the PR Council, where he continues to provide counsel and support. He also supports amateur athletics in the Pacific Northwest through his membership in the WAC 101 Club.
